Fiora is a boutique design studio in the Hudson Valley of New York born from a love of flowers, design, and the art of storytelling. Juliana Fioravanti, the founder of Fiora, brings over 15 years of floral design and styling expertise. Fiora means "flower" in Italian, and the translation of Fioravanti as “flowers ahead” is our guiding mantra.

Inspired by her grandmother’s 1950s home and garden, Juliana’s love of beautiful things led her to her first job at a small flower shop in her hometown of Southampton, New York, where she discovered the art of floral design.

At Fiora, we offer a range of services, including event and photoshoot styling and floral design for weddings and events. Juliana describes her floral design style as classic garden meets whimsical. Fiora proudly collaborates with Hudson Valley farms to source fresh, sustainable, locally grown flowers.

Whether you come to us with a clear vision or just an idea, we’ll work closely with you to bring your vision to life in a way that feels authentic to you. Serving the Hudson Valley, New York City, and The Hamptons, with availability to travel for destination events and elopements.